Navy Blue and White: The navy blue and white color palette creates a professional and trustworthy appearance. Blue is commonly used in corporate designs as it conveys a sense of reliability and stability, which are crucial attributes for a consulting firm.

Bold and Clear Fonts: The headline “WE IMPROVE YOUR SALES EFFICIENCY” is displayed in a bold, sans-serif font, which is clear, readable, and impactful. This typographic choice reflects the company’s straightforward approach and helps communicate confidence.

Establish Credibility and Professionalism: The color scheme, layout, and typography all work together to project a sense of reliability and expertise. These elements are designed to make the consulting firm appear trustworthy and competent. Encourage Client Engagement: The calls-to-action (“Get a Quote” and “Contact Us”) and easily accessible contact details encourage users to connect with the firm, enhancing conversion potential.